Marketing Campaign Setup
Initial setup fees will be dependent on the type and number of campaigns you are running.
For example, Google Display Ads will require creative graphic design work, Search Ad campaigns will require keyword research, and Google Shopping Ads will require a product data feed to be set up for your products (if applicable).
All campaigns will require some changes to your website, including landing pages, plugins and tracking codes to track and maximise conversion success and measure attribution.
Monthly Ads Budget
This is what you will actually spend each month on your ads. Your recommended monthly ads budget will be dependent on a number of factors, including but not limited to:
- The value of and/or demand for your products/services
- The competitiveness of your sector
- The size of your target audience or geographical region
- Your goals and objectives (e.g. online sales, leads, phone calls etc)
Following further discussions with yourselves and further research, you will receive a more detailed proposal with initial monthly ads budget (spend) recommendations.
Please Note: You pay these costs directly to the ad platform provider (Google, LinkedIn, Bing) via a company debit or credit card. We can help to set this up for you if required. No VAT is incurred or charged on your ads spend. However, there is a 2% Digital Service Tax (DST) specifically for Google Ads, which is paid directly to Google.
Monthly Management & Reporting
- Day to day optimisation of campaigns – keyword/bid adjustments, audience refinement, landing page & ad creative changes/improvements
- Monthly Report & Review Call
- Recommendations and execution thereof
Monthly Management Cost: See below*
* 3 Month initial minimum commitment.
