There’s something particularly satisfying about launching a new website for a business you’ve worked with for more than a decade.

Huddersfield-based Lindley Developments was one of Vizulate’s very first website clients back in 2015. Since then, we’ve continued to work closely with the Lindley team as the business has grown, evolved and adapted to new opportunities.

Ten years on, we’re delighted to have launched the latest Lindley Developments website – a completely new site designed to reflect the next chapter for the business, with a much stronger focus on its specialist roofing services in Huddersfield and the surrounding areas.

A new generation driving the business forward

The new website project has been led by Peter Lindley’s son, Jacob Lindley, who has been heavily involved throughout the planning, design and development process.

As the next generation of the family business takes on a greater role, Lindley Developments is increasingly specialising in roofing, from new roofs and reroofing through to repairs and other specialist roofing work such as EDPM rubber roofing.

That change in direction needed to be reflected online.

The previous Lindley website had served the company well, but the business, its services and its target customers had moved on considerably. The brief for the new site was therefore about much more than giving the old website a visual refresh.

It needed to reposition Lindley Developments as a modern roofing specialist while retaining the experience, workmanship and reputation the company has built over many years.

Jacob Lindley, Lindley Developments

“We wanted the new website to feel much more representative of where Lindley Developments is today and where we want to take the business. I’ve been involved throughout the project and Vizulate have really understood what we were trying to achieve. The finished website feels modern, professional and much more focused on the roofing side of the business.”

Reaching a new generation of homeowners

One of the main objectives behind the project was to help Lindley Developments appeal to an ever younger demographic of homeowners.

The way people research contractors has changed considerably over the past decade. Before making an enquiry, homeowners increasingly expect to be able to quickly understand what a company does, see examples of its work, establish whether it operates in their area and get a feel for whether it is a business they can trust.

The new Lindley Developments website has been designed around that journey.

It has a cleaner, more contemporary appearance, clearer navigation and a much stronger focus on the company’s core roofing services. Visitors can quickly find the information relevant to their project and are given clear opportunities to get in touch throughout the site.

Just as importantly, the website has been designed with mobile users firmly in mind. For many homeowners, particularly younger customers, their phone will be the first and possibly only device they use when researching local roofing companies.

New copy, new photography and a much more authentic website

All-new website copy has been created to better explain the services available, answer the questions prospective customers are likely to have and provide search engines with a much clearer understanding of the areas of roofing in which Lindley specialises.

The photography is also completely new – and much of it has come directly from Lindley Developments’ own drone.

The company already uses drone technology as part of its roof surveying work, providing an excellent way of inspecting roofs and identifying potential problems without immediately requiring physical access.

Those same capabilities have also allowed the Lindley team to capture high-quality aerial photography of completed roofing projects.

Rather than relying heavily on generic stock photographs, the new website can therefore show genuine examples of Lindley Developments’ work from a perspective customers would rarely otherwise see.

The result is a website that feels considerably more authentic to the business.

Google Ads continues to drive leads

Our relationship with Lindley Developments extends well beyond designing and building its website.

Vizulate also continues to manage the company’s Google Ads campaigns, which generate a consistent flow of high-quality roofing enquiries each week.

The new website has therefore been built with those campaigns firmly in mind.

Getting someone to click an advert is only part of the job. Once they arrive on the website, the page they land on needs to immediately reassure them that they have found the right company, clearly explain the relevant service and make taking the next step as straightforward as possible.

By combining a stronger website with highly targeted Google Ads campaigns, Lindley Developments now has a digital platform designed not simply to look good, but to actively support the continued growth of its roofing business.

Ten years of working together

For us, this project also represents an important milestone.

Lindley Developments was one of Vizulate’s first website customers when we began working together in 2015, so being trusted to create another generation of the company’s website more than ten years later means a great deal.

Over that time the technology behind websites has changed, customer expectations have changed and Lindley Developments itself has continued to evolve.

But the principle behind our work together has remained much the same: understand where the business wants to go and make sure its digital presence helps it get there.

Scott Brant, Director at Vizulate

“Lindley Developments was one of our earliest website clients, so it’s fantastic to still be working closely with Peter and Jacob ten years later. The business has evolved significantly during that time and this new website reflects that. It gives Lindley a much stronger platform for growing the roofing side of the business and works hand-in-hand with the Google Ads campaigns we continue to manage for them.”

We’re delighted with how the new Lindley Developments website has come together and even more pleased to see a long-standing client continuing to invest, evolve and grow.

Take a look at the new Lindley Developments website and find out more about their roofing services.