We recommended using Pay Per Click (PPC) advertising, specifically Google Ads, to ensure Opus 4 could be found online by businesses looking for their services.
This meant carrying out keyword research for their existing target keywords as well as new keywords that were emerging as a result of the pandemic and the shifting office-working landscape, such as; ‘hybrid office design’ and ‘agile working fit out’.
However, to ensure a maximum return on their investment in Google Ads, we recommended that the website needed to have optimal landing pages to showcase their expertise and to convert the lead when a user did arrive on their website via a Google Ad.
We recommended that we design and build a custom website that would require an upfront investment but would not require an ongoing monthly fee simply to continue using the platform. This would also allow us to create a more fluid design in which we could utilise their fantastic imagery and create optimised landing pages for the Google Ads campaign.